Intro:
“Easy, breezy, beautiful… CoverGirl” Words that every teenage and adult woman has heard in their life. CoverGirl has done a phenomenal job of branding their company and creating this ideal image of beauty for women ages ten to 90. When I started the search for make-up ads in general at the beginning of my work on the playlist, I started to recognize certain, relevant patterns in the CoverGirl empire. As much as they choose celebrity models and women that don’t fit the typical beauty norm (minorities, homosexuals, and older woman), CoverGirl make-up ads send a deep subliminal message that a woman should not only be perfect but hyper-feminine; masking any natural and internal beauty.
mcwhorter43 